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about veralany
The brand vision
It felt like we were always going to be here.
Luke Canham
Australia
Adventurer at the wheel
About mid 2019 I came to a cross roads in my life, with the birth of my second son it really got me searching what could I do to make a change in the world that would matter. Something my fiancé and kids would be proud of.
My quest started in July 2019 and since the first conversation with Vera the project has been in a natural positive state of flow. I believe the project is attracting the right elements as its required because the message Veralany is sending is ready to be heard.
I’m privileged to be putting my time to such a fulfilling project and be surrounded by the beautiful people that also put their energy into Veralany.
Vera Roldan
Argentina
Oracle of Inspiration
I graduated 2 years ago and I started my search to introduce myself to the labor field. I had been looking and working on different projects but I needed something that inspired me everyday to wake up and work.
Then I met Luke and we started working on the Veralany project. I am passionate about creating products for people, especially if I can help others to improve their quality of life. I feel I found one of my whys the day I started working with the Veralany team.
Jenn Adams
United States
Head Unicorn Wrangler
Instead of walking a straight line, finding my WHY took me on a winding trek through hills and valleys. It seemed so difficult (2 coaches, student loans, divorce, denial, etc) that when I finally embraced it, I wanted to help others do the same, hopefully in a slightly less painful, more supported way. Working with a company whose mission it is to assist you in finding your WHY is, quite honestly, bliss.
Charlotte St-Germain
Montreal, canada
Instagram specialist
Upon graduation, I took some time to uncover my personal reasons and motivators: freedom, growth and love emerged. Getting a crystal-clear vision of MY definition of success has allowed me to create a life that embodies those values. I now travel full-time as a digital nomad, learn constantly and am surrounded by love. A huge passion of mine is helping people find what drives them and turn that vision to reality: I immediately felt aligned with Veralany’s mission of igniting and maintaining a sense of passion, purpose and positive across future generations. I’m grateful and thrilled to be working with a brand that will create positive ripples across the world.
Fabien Gaussorgues
China
Manufacturing / Supply Chain / logistics
After 10 years in China helping hundred brands realizing their dream with their first products, it has become a personal goal to deliver amazing products to customers worldwide. Veralany team represents what I believe in, get a purpose in life, positive mindset and personal growth. My deep experience in jewelry with multiple clients, bought me a valuable knowledge in process, material and plating, including an extensive supplier network.
I love the project concept and what this design can bring to people’s life, they are definitively more than just decoration and was excited when I was proposed to be part of the team.
Casey Dobie
United kingdom
Video and photography
I’m a versatile visual communicator with a BA in the Design Arts and an MA in Film Making. Able to stretch the boundaries of visual communication to help client’s brand, or messaging, stand out. I have 25 years’ experience working hands-on in most areas of visual communication.
Experience that has provided a deep insight into what really works to visually communicate a message. I responded to Luke’s call because I so identify with what we´re doing. I know I can do a great job for Veralany because I so identify with what you’re doing, and I know that my film making sensibilities fit perfectly. Looking forward to being part of the family
Danielle Bratek
united states
Trademark Attorney, Legal brand protection (U.S.)
I’ve only recently started considering my Why. With many friends and my parents entering retirement, they all seem to be wondering “what’s next”? After many enlightening conversations, it seems that life’s transition out of traditional work roles leaves many with a sense of emptiness and loss of purpose. My husband and I began to wonder what our eventual retirement would look like and what our real purpose in life might be. Clearly it must be greater than investing time and effort into our careers. So while I’m new on this journey to find my Why, perhaps it was serendipitous that Luke asked me to assist in protecting the Veralany name. Although I’ve spent my legal career assisting established and start-up companies in protecting their brands, this project had a special element of intrigue from the beginning. I’m excited to see the community utilize Veralany to discover their Why earlier in life’s journey and to display their Reasons as an inspirational reminder.
Marina Seryogina
Kharkiv, Ukraine
UX/UI Designer
It’s so amazing. The way we attract the things we need so much. For about a year I have been reading a lot about self-development, goal setting, and motivation. It was so important for me to understand myself and find those things that make me move forward. It was like magic when Luke sent me a proposal to work on the Veralany project. The idea of Veralany is so unique and at the same time so necessary for every person, that it’s not at all clear to me how this was not invented and realized before Luke’s idea. I am very proud that I am taking part in such a cool project. You must admit that everyone needs an understanding of why they open
their eyes in the morning or takes the next breath
Adam Matthews
Vancouver, Canada
Facebook/Instagram Ads Manager
It was incredible hearing Luke’s ideas for the company and the vision for it, I was on board immediately! To be able to get behind a jewelry company that actually creates a product that
has meaning behind it is amazing! A lot of people aren’t really aware of their ‘why’ and what drives them forward, so for Veralany to be able to help people discover their ‘why’, then create a premium and quality bracelet to help remind them every day is truly incredible. I’m really excited to get this idea to market and then to see how many lives we can impact!
Sally Fox
Spain
Copywriter / Content Writer
After a challenging decade in fashion buying, I was burned out and in need of change. I left London for Asia, finding a new rhythm and a new set of values. Fast forward and I established myself as a freelance copywriter. I’ve been travelling the world working with ethical brands and startups ever since. My passion is for storytelling, learning everything there is to know about a brand or subject and spinning a compelling narrative from the gems I uncover. Though my journey with Veralany began like many jobs do, but I have a feeling it will be an experience unlike any other. I’m inspired by the team’s values, their approach to work and their passion for helping others find their purpose in life.
